Did you know that Instagram posts showing your face perform an average of 40% better than any other type of content you decide to share?
That's right... people like people.
Seeing a photo of you does something to a person's brain. It creates a bond–a human connection to the entity they have been experiencing and interacting with online. This is especially true if run a business online!
Don't believe me? Check it out...
The first image is a post using my established graphic template with a quote or inspirational saying. These posts usually perform okay, as you can see from the likes. This post has 19 likes, 0 comments, 0 shares and 1 save. It reached 248 people and 2 of them looked at my profile from that. That's okay engagement. It tells me that someone found this piece of content to be meaningful (hence the save) but it wasn't necessarily relatable enough for top level engagement.
The second image is a post of my dogs–seriously, who doesn't love cute animal content? These posts perform well. I usually get a decent bit of engagement from puppy content. This post has 40 likes, 6 comments, 0 shares and 0 saves. It reached 223 people and 3 of them looked at my profile from that. Generally it has more likes and comments. People tend to ask questions about my pets or leave emojis or compliments for them. It wasn't shared or saved, because it's not really content anyone would find inspiring, per se. And it did reach less people than the previous post, but that honestly could have to do with the timing it was posted.
The last image is a post of my boyfriend and I with a story about how we met and how we were celebrating an anniversary. I mentioned before, posts showing your face perform the best. This post has 61 likes, 7 comments, 0 shares and 1 save. It reached 431 people and 10 of them looked at my profile from that. Holy performance, guys! People like when you get personal and get vulnerable! Sharing authentic experiences and authentic photos of YOU are what the people want to see! Just share your real life!
So if you're looking to boost your engagement, try posting a couple photos of yourself and see what happens. Bonus points if you tell your audience a story! And please, by all means, tag me in your posts if you try this, I'd love to help promote your work!
And honestly, this is something I am getting better at too, you guys. As a creative who spends most of her time on the other side of the camera, it can be intimidating taking photos of myself. You'll learn to get comfortable with it–and it helps to have a great photographer too! I just booked my own personal lifestyle session with a local photographer in my city and I am looking forward to having a collection of images to use for my brand.
I have another Boho Bailey Branding Session coming up in May designed to help showcase you and your brand on social media. We will be working in this adorable Detroit loft featuring lots of natural light, wood beams and exposed brick. I chose it for it's modern earthy appeal and it's versatility of living space, desk space and kitchen space! For more details, visit baileymbain.com/bohobailey